Danila Ferreira is HR Director at Coca Cola Cabo Verde, also working with Public Relations. Passionate about People and their development, she sees her work as a purposeful lifestyle. Get to know Danila Ferreira and her inspiring career better in this interview:
- Name: Danila Ferreira
- Age: 42 years old
- Nationality: Cape Verdean
- Job: Director of Human Resources, Public Relations, Communication and Sustainability
- Company: Equatorial Coca Cola Bottling Company Cabo Verde – Cavibel e Ceris
- Years of experience: 15
- Education: I have a PhD in Global Development and Sustainability and a Masters’s in Education Sciences. I also have a postgraduate degree in Human Resources Management and a degree in Communication Sciences with a specialization in Business Communication and Public Relations.
- What was your motivation? The fact of being able to work with the development of the human being in all its aspects.
- What does your job represent to you? It is more than the exercise of a profession. It is a purposeful lifestyle.
- Most memorable professional moment (on the positive side): Approval of the Benefits Policy at ECCBC Cabo Verde.
- Most memorable professional moment (on the negative side): The restructuring of the company during the pandemic.
- Professional characteristics that best define you: Leadership. Motivation. Resilience. Dynamism. Negotiation. Flexibility. Communication. Assertiveness. Proactivity. Team spirit. Stress tolerance. Global awareness. Change management. Result-oriented and holistic view.
- In another life, what other job would you have followed? Human Resources and Public Relations. That is, the same as I perform today.
- Favorite movie: “Dança Hip Hop”.
- And book: O “O Monge e o Executivo. Uma História de Liderança”.
- Song or group that you love: All by Cape Verdean artist Beto Dias
- A quote: “The most valuable of all capitals is that invested in human beings.” by Alfred Marshall
- Hobbies: Dançar.
- In the future, how would you like to be remembered? What do you think your legacy will be? For the difference, I try to make in people’s lives, in terms of personal and professional development.
- Wwhere you live, what advice do you have for first-time visitors: In Cape Verde you have to visit Tarrafal and Cidade Velha.
- Plans for retirement: Be happy.